Sales & Marketing Strategist – Fintech Growth

Job title:

Sales & Marketing Strategist – Fintech Growth

Company

PocketFinance

Job description

IMPORTANT:

• Do NOT apply from out of country.
• Goverment grant, MUST BE FEMALE as per government mandate
• Government funded contract position for 6 months with opportunity to continue after contract.
• MUST have graduated within 1 year FROM A CANADIAN COLLEGE OR UNIVERSITY from related field in business or marketing.

About Pocket Finance: Pocket Finance is a cutting-edge fintech platform revolutionizing financial advisory services by enabling professionals and clients to collaborate seamlessly through digital family offices. We offer innovative tools for secure document management, integrated financial data solutions, and client engagement, empowering professionals to optimize financial planning.As we scale, we’re seeking a Sales & Marketing Strategist to drive user growth and product adoption, helping us expand our market presence in the U.S.Project Objective: This role will focus on enhancing sales and marketing strategies to increase monthly user acquisition by at least 50 clients through cold calling, targeted social media campaigns, paid ads, and content marketing. Additionally, you’ll improve the conversion rates of our sales funnel by 25%, boost lead generation by 20%, and shorten the sales cycle by 50%.Key Responsibilities:

• MUST BE PROACTIVE AND RESOURCEFUL AND SELF-STARTER

Lead Generation & Sales Funnel Optimization:

• Identify potential clients and generate qualified leads.
• Optimize CRM systems to increase lead flow by 20%.
• Shorten sales cycles through automation and process enhancements.

Sales & Marketing Campaigns:

• Develop and execute data-driven marketing strategies (social media, paid ads, content marketing) to drive 50 new sales per month.
• Refine the customer journey to enhance conversions by 25%.

Brand Visibility & User Engagement:

• Build brand recognition and loyalty through targeted campaigns that align with Pocket Finance’s core offerings.
• Utilize thought leadership, podcasts, webinars, and industry events to drive user engagement and brand growth.

Collaboration & Reporting:

• Work closely with the CEO and operations team to ensure marketing efforts align with company goals.
• Provide regular reports on sales performance, user acquisition, and engagement metrics.

Qualifications (not all required, but nice to have:

• 1+ years of experience in sales and marketing, ideally within a fintech or SaaS environment.
• Proven ability to create and execute data-driven sales and marketing strategies.
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot, Pipedrive).
• Excellent communication skills, with the ability to manage relationships and negotiations.
• Demonstrated ability to meet aggressive sales targets and optimize conversion funnels.

What We Offer:

• A dynamic, remote working environment with a fast-growing fintech company.
• Hands-on experience in scaling a platform with a focus on innovation, revenue growth, and user acquisition.
• An opportunity to contribute to a platform that transforms financial advisory services.

Our Current Goals:

• User Growth: Achieve a 20% increase in monthly active users and a 15% increase in paid subscriptions within 6 months.
• Scalability: Prepare the platform to support 500 new U.S. professional profiles with a 20% conversion rate to paid subscriptions.
• Investment Readiness: Collaborate to finalize documentation for institutional investments by Q3.

Expected salary

$55000 – 60000 per year

Location

Calgary, AB

Job date

Wed, 18 Sep 2024 22:47:15 GMT

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