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Project Background:

Launched nation-wide in September 2021, the Ayushman Bharat Digital Mission (ABDM) seeks to power India’s quest for Universal Health Coverage by creating the interoperability required for health information and records to be exchanged seamlessly across digital platforms, leading over time to improved access, quality and affordability of health services. Central to ABDM is the concept of a health account (Ayushman Bharat Health Account or ABHA). An individual with an ABHA can link their personal health and / or medical records to this account, and provide their consent to share their records with any other system that is ABDM-enabled. For instance, if they have been referred to a specialist for a consultation, they may provide them with access to diagnostic and other records that provide the specialist a comprehensive view of their medical history.

The National Health Authority (NHA), an autonomous government institution manages the implementation of ABDM across the country. There has been tremendous progress so far, with 560+ million ABHA created, ~230,000 health facilities and ~275,000 health professionals registered. With 175+ health systems and apps ABDM-enabled, and the introduction of functionalities such as ‘scan and share’ for OPD registration, usage is deepening as well, with over 345 million health records already linked to ABHAs.[1] With new platforms powered by ABDM such as the Unified Health Interface (UHI) and Health Claims Exchanged (HCX) being introduced, the health ecosystem in India is poised to fully leverage ABDM’s potential.

WJCF has been supporting the operationalization and roll-out of ABDM since January 2021, working closely with and under the guidance of the NHA. Our focus has been on driving adoption of ABDM among healthcare providers, especially private sector physicians. A key constituency in the private sector are doctors, who are not only the main ‘consumers’ of health and medical records (on the basis of which they make their diagnoses and prescribe care) but also the main ‘producers’ of these records.

Position Summary:

WJCF has been selected to support Uttarakhand in driving adoption of ABDM in four districts among the private sector (Dehradun, Haridwar, Nainital, Udham Singh Nagar), as a Development Partner under the NHA’s ‘100 Microsites’ initiative. Our primary responsibilities include building capacity of the field staff deployed by the ‘Interfacing Agency’ and supporting the State ABDM Office in monitoring progress and reporting to the NHA. Apart from the three key stakeholders (State ABDM Office, Interfacing Agency and the NHA), we will also work closely and collaboratively with multiple stakeholders, including state-and-district level authorities, statutory bodies such as medical commissions, professional associations, and of course, the healthcare professionals themselves.

WJCF is looking to hire a Senior Analyst to work in close collaboration with the Uttarakhand State ABDM Office in Dehradun and support the Interfacing Agencies working for the implementation of seven microsites in Dehradun (2), Nainital (1), Haridwar (2), Udham Singh Nagar (2) to help drive adoption of ABDM among healthcare professionals in the state. A particular focus of this role is to support the State ABDM Office in widening their engagement with healthcare professionals by leveraging various existing platforms such as medical conferences, digital health events, and such others and deepen the engagement with the healthcare professionals through implementation of microsites. The Senior Analyst will be based out of Dehradun.

The microsite approach to adoption is important for the ABDM ecosystem in two main ways: By engaging deeply with an ecosystem of providers, it helps catalyse demand for ABDM through a ‘flywheel’ effect – demonstrating the value of ABDM to all stakeholders, thereby jump-starting wider demand-based adoption. As sites for learning and experimentation, microsites deepen the ABDM ecosystem’s understanding of attitudes, incentives and circumstances that can drive or hinder adoption of ABDM, thereby helping to identify new use cases and sharpen its value proposition.

This role provides an opportunity to be at the heart of and directly influence the nascent and fast-moving digital health journey in India. While based out of the State ABDM Office in Dehradun, the successful candidate will work closely with our Program Officer who will be based in Nainital and our ABDM Adoption team based out of the NHA in New Delhi.

• Working closely with stakeholders at State ABDM Office (SAO), Uttarakhand to design and implement an effective communication strategy and for creating awareness about ABDM and conduct regular capacity building initiative(s) in the state.
• Strategic planning and execution of program activities by closely working with the field team (hired by the Interfacing Agency) and managing week-to-week targets and improvising the implementation strategy (if required).
• Systematically monitoring progress, documenting, and distilling insights and reporting for the microsite(s).
• Liaising with stakeholders such as the (i) Information, Education and Communication (IEC) team at NHA, and (ii) Various ABDM-enabled IT solution providers to ensure that field team (hired by the interfacing agency) is enabled provide up-to-date and accurate information to healthcare professionals and to ensure a smooth onboarding process.
• Report all issue(s) as identified on field (technical/ procedural) to (i) State ABDM office, (ii) NHA in a concise manner. Ensure that issues are resolved and timely action is taken.
• Supporting SAO to identify and participate in medical conferences, workshops, and CME sessions to convey benefits of becoming a part of the ABDM ecosystem.
• Engaging professional bodies and associations of healthcare professionals to leverage their existing communication channels (sessions, newsletters, magazines, blogposts, and such others) for spreading awareness about ABDM among their members.
• Working closely with communication and research partners to sharpen the articulation and methods of conveying the value proposition of ABDM to healthcare professionals.
• Exploring other innovative ways to reach out and engage healthcare professionals to enable them to participate in India’s digital health journey.

• Master’s/Bachelor’s degree in management, public health, engineering, digital health, public policy, or similar fields.
• Work experience of at least 4 years in management consulting, public health, data analysis, public policy, digital health, or allied areas.
• Proven performance in a fast-paced, results driven environment.

Preferred

• Experience working in a multi-stakeholder environment and / or government stakeholder management experience would be a strong positive.
• Experience in e-governance or digital health programs in India.

Required Skills & Traits:

• Excellent analytical (qualitative and quantitative) skills and communication (written and verbal) skills.
• High level of proficiency in Microsoft Office, particularly Excel, PowerPoint and Word.
• Willingness to travel within state, as required and for extended periods (up to 40% travel).
• Ability to think strategically, handle ambiguity, and problem solve in a fast-paced, limited-structure, multicultural environment.
• Impeccable integrity
• Humility and open-mindedness
• Learning mentality
  Tenacity and resourcefulness
• Willingness to speak up, and then to commit once a decision is taken.

Preferred

• Ability to navigate complex processes and influence decision-making in a professional and collaborative manner.
• Fluency in English. Fluency in Hindi and additional Indian language is an advantage.

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