Job title:
Senior Brand Manager, Biologics
Company
Sun Pharmaceutical Industries
Job description
Job purposeLead the marketing planning and execution in support of the key brand.Duties and responsibilities
- Work with Commercial Operations to establish revenue forecast
- Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital
- Managing external agency partners to optimize the delivery of promotional tactics and materials
- Optimizing Omnichannel Marketing
- Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix
- Marketing analysis and insight development/action planning/execution
- Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
- Sharing insight gained from internal and external sources
- Development of the brand strategy
- Collecting, interpreting and disseminating competitor information
- Segmentation – identify and plan/execute by segment to drive segment migration
- establishing basis of segmentation, quantifying and establishing segment needs
- Lead positioning establishment for the brand
- Developing key brand messages for the brand
- Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings
- Lead Advisory Boards with key customers across Canada
- Periodically meets with top opinion leaders and establishes good rapport with them
- Assisting with training initiatives and regular team meetings as required
- Responsible for communicating effectively within the sales and marketing, medical team on pertinent information
- KPI (Key Performance Indicators) development and tracking)
- Cross functional alignment: buy in amongst colleagues, brand teams, BU (Business Units) engagement
- Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
- Develop training on key materials with support of a training consultant
Additional responsibility (Only applicable to customer facing roles)Report any adverse event received from customers for company products to the pharmacovigilance department / Drug Safety on the same day or within 1 business dayQualifications
- Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology
- Preferably additional marketing or business training; MBA ideal
- Has worked in pharmaceutical industry for at least 7-10 years as Brand Manager, or Sales Representative, or Sales Supervisor.
- 5-7 yrs Brand Management experience including launching key brands in local environment
- Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness
- Strategic thinking and problem solving skillsets essential
- Experience working with PAAB regulations, IMC and local compliance agencies
- IT tools: MS Office – intermediate level
Working conditionsHybrid – 3 days in office, Travel 30%Physical requirementsNADirect reportsNA
Expected salary
Location
Brampton, ON
Job date
Thu, 02 Jan 2025 07:40:16 GMT
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