Senior Growth Analyst, Marketing Campaigns

Job title:

Senior Growth Analyst, Marketing Campaigns

Company

Scribd

Job description

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.Our flexible work benefit – Scribd Flex – enables employees, in partnership with their manager, to choose the daily work-style that best suits their individual needs. As an organization, we prioritize collaboration and intentional in-person moments to build culture and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.About the TeamThe mission of the business strategy & analytics team is to ensure the entire company understands business performance and trends, and to empower all business teams to make good decisions with data.We are seeking a talented Senior Growth Analyst to join our team, a role that will directly enable the success of our marketing campaigns across Scribd’s three brands; Scribd, Slideshare and Everand. This position focuses on developing insights to optimize multi-channel campaigns, measuring their effectiveness, and driving growth across our subscription an ads-based business. This role will partner closely with our Product, Marketing, and Data Science teams to shape strategies that promote brand awareness, increase brand familiarity, and drive user acquisition through innovative marketing initiatives and effective measurement and analysis.About YouYou are a highly motivated and analytical individual who loves solving ambiguous business problems. You thrive in a fast-paced and collaborative environment, where you can leverage your strong communication skills to effectively interact with executives, stakeholders, and cross-functional teams. You are a strategic thinker who can connect the dots between analytics and business goals to uncover biggest opportunities for growth and impact.You Will:

• Collaborate with growth product, marketing, and creative teams to establish new measurement frameworks, analyze and refine multi-channel marketing strategies, focusing on paid and organic campaigns.
• Evaluate the effectiveness of campaigns such as multi-channel brand campaigns. Including video, influencer programs, activation campaigns, and social content.
• Conduct in-depth analyses of campaign performance, measuring KPIs such as brand familiarity, user acquisition, and conversion.
• Provide actionable insights to stakeholders, informing optimizations for brand campaigns, our State of Reading Report, and influencer partnerships.
• Develop and maintain dashboards and reports and own communication of critical marketing metrics and campaign performance to team leads and executive stakeholders.
• Work closely with engineering and data teams to ensure accurate and comprehensive data collection, campaign tracking, and integrity of marketing insights.
• Partner with cross-functional teams to ideate, execute, and measure experiments, ensuring campaigns are data-driven and results-oriented.
• Stay informed about the latest marketing trends, analytics tools, and methodologies to continuously improve campaign performance and measurement methodologies.

You Have:

• 3+ years of experience in growth analytics or marketing analytics, with a strong focus on multi-channel campaigns.
• Expertise in data analysis and visualization tools such as SQL, Python, R, or Looker.
• Solid knowledge of statistical concepts, including experimental design, hypothesis testing, regression analysis, and financial forecasting.
• A Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or Computer Science).
• Understanding of measurement methodologies and reporting capabilities in ad platforms like Google Ads and Meta Ads a plus.
• Strong understanding of A/B experimentation, including designing and analyzing geo-lift tests.
• Experience with attribution methodologies such as Marketing Mix Modeling (MMM), multi-touch attribution, or position-based attribution is a strong plus.
• Exceptional communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations for technical and non-technical stakeholders.
• Experience with agile workflows and collaboration across creative, engineering, and marketing teams.
• A passion for analyzing user behavior and proven ability to combine marketing and campaign data with customer-level data to understand key drivers of performance.

At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.In the state of California, the reasonably expected salary range is between $92,500 [minimum salary in our lowest geographic market within California] to $149,500 [maximum salary in our highest geographic market within California].In the United States, outside of California, the reasonably expected salary range is between $76,000 [minimum salary in our lowest US geographic market outside of California] to $142,000 [maximum salary in our highest US geographic market outside of California].In Canada, the reasonably expected salary range is between $95,500 CAD [minimum salary in our lowest geographic market] to $142,000 CAD [maximum salary in our highest geographic market].We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.Benefits, Perks, and Wellbeing at Scribd*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

• 12 weeks paid parental leave

• Short-term/long-term disability plans

• 401k/RSP matching

• Tuition Reimbursement

• Learning & Development programs

• Quarterly stipend for Wellness, Connectivity & Comfort

• Mental Health support & resources

• Free subscription to Scribd + gift memberships for friends & family

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Company wide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays (+ winter break)

• Flexible Sick Time

• Volunteer Day

• Company-wide Diversity, Equity, & Inclusion programs

Want to learn more about life at Scribd?We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations [@] scribd.com about the need for adjustments at any point in the interview process.Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Georgia, Hawaii, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Washington, Ontario (Canada), British Columbia (Canada), or Mexico.#LI-Remote

Expected salary

$92500 per year

Location

Canada

Job date

Sun, 26 Jan 2025 05:00:41 GMT

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