Senior Marketing Automation Specialist

Job title:

Senior Marketing Automation Specialist

Company

GHD

Job description

Job Description:Senior Marketing Automation SpecialistAt GHD, we don’t just believe in the power of commitment, we live and breathe it every day.That’s why we pledge to support and empower all of our people to make a positive impact when working hand in hand with our business to drive change. We’ll help you accelerate your career and empower you with the right technology and training as you bring ideas and projects to life.Who are we looking for?We’re seeking a Senior Marketing Automation Specialist who thrives at the intersection of technology and creativity! If you’re passionate about optimizing B2B marketing campaigns, managing cutting-edge platforms, and turning data into actionable insights, this may be your dream role. Join us to partner with our Marketing teams to ensure our initiatives help drive business growth and inspire our clients. Your expertise will be key in enhancing campaign performance, maintaining data integrity, and aligning our efforts with our commitment to our clients. If you’re ready to drive innovation and make a difference, we want to hear from you!In an ever changing world, it requires creativity and innovation to stay ahead.We’re seeking the curious, those who are stimulated by fresh thinking and a desire to shape our communities in new, positive ways.As part of a truly global team, working on complex and rewarding projects, you’ll be at the forefront of driving change. See what the power of commitment can do for you.This position can be based at any of our US based offices across the Country.Working with an energetic and high performing team, this position offers a variety of work and will see you involved in:

• Lead marketing automation initiatives to drive demand generation and growth using our MarTech ecosystem and multi-channel campaigns.
• Create and improve campaigns, engagement studio nurtures and automations to feed into personas, lead scoring/grading rules, personalization and audience engagement programs.
• Define and continually improve our list segmentation options and rules for effective audience targeting.
• Help define, setup and administer systems and governance processes for successful marketing use of Marketing Cloud Account Engagement, Personalization and Advertising as well as integrations with Salesforce and other tools in the stack.
• Partner with marketing and IS teams to drive results, resolve marketing issues and support critical business initiatives.
• Test and manage consent management rules, related lists, and ongoing compliance.
• Administer email and audience management over and under-targeting rules, tag governance, folder structure, custom objects, ongoing clean-up and campaign naming conventions.
• Work with Brand and Digital marketing on creation and adoption of best practice templates to capture more contacts and encourage subscribers through the Preference centre.
• Scope out new requirements for systems, integrations and process changes that will improve marketing’s effectiveness. Test and rollout new changes to marketing.
• Lead and/or contribute to projects related to optimization of our MarTech stack, use of A.I. and future innovations.

What you will bring to the team:

• 5+ years direct experience using Salesforce Marketing Cloud Account Engagement required, especially in audience segmentation.
• Certification in Account Engagement and Salesforce preferred.
• Demonstrated experience preferred across:

• Personalisation platforms (e.g. Adobe Target, Salesforce Marketing Cloud Personalization)
• Analytics Platforms (e.g. Google Analytics, Salesforce Marketing Cloud Intelligence, PowerBI)
• Adtech platforms, (e.g. Salesforce Marketing Cloud Advertising Studio)
• AI technologies
• Integration tools such as Zapier
• Marketing automation and engagement platforms such as Eloqua, Marketo, On24
• Strong empathy and cultural awareness
• Ability to manage multiple projects across global timezones and work in a deadline driven environment
• Diligent, flexible, resourceful, independent worker with a strong work ethic
• Driven to learn and be at the forefront of the latest industry news and best practice in MarTech and AI capabilities

#LI-RM1Take on some of the world’s toughest challenges – with everyone at GHD backing you every step of the way.We’ll give you control over your career, empower you to find innovative solutions and help you create a lasting impact.See where your commitment could take you with GHD.As a multicultural organization, we encourage individual achievement and recognize the strength of a diverse workforce. GHD is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants without regard to race, creed, religion, national origin, citizenship, color, sex, sexual orientation, gender identity, age, disability, marital status or veteran status.

Expected salary

Location

Waterloo, ON

Job date

Thu, 07 Nov 2024 02:48:50 GMT

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