Senior Marketing Manager

Job title:

Senior Marketing Manager

Company

Lendesk

Job description

About Us:Lendesk Technologies ULC is a financial technology company on a mission to make the mortgage experience easy, accessible and transparent. Our flagship product is an advanced digital mortgage origination platform that connects borrowers, brokers and lenders. We’re a fast-growing team of 50+ employees, composed of innovative and engaged individuals working collaboratively to deliver a unique digital home buying experience. We are a remote-first company with team members across Canada with a concentration in Vancouver, B.C.Role Overview:We are seeking an experienced and strategic Senior Marketing Manager to lead and execute key initiatives for our new business areas. This role requires a unique ability to balance high-level strategy with tactical execution, ensuring that every initiative is grounded in actionable outcomes. The ideal candidate will bring deep expertise in product and growth marketing, a proven track record in go-to-market strategies, and a strong understanding of financial institutions, particularly within the Canadian mortgage landscape.Key Responsibilities:

• Develop and execute comprehensive go-to-market strategies for new business areas.
• Collaborate with cross-functional teams to define product positioning, messaging, and value propositions.
• Conduct market research and competitive analysis to inform marketing strategies.
• Lead the creation of product marketing materials, including sales enablement tools and customer-facing content.
• Execute campaigns with specific product usage and adoption targets.
• Drive customer segmentation and personal development to ensure targeted marketing efforts.
• Partner with product teams to align on roadmaps and market priorities.
• Impact business outcomes and hit targets relating to demand generation, product adoption and customer retention and expansion

Qualifications:

• 7+ years of experience in product and/or growth marketing, preferably within FinTech, financial institutions, or SaaS environments.
• Demonstrated success in developing and executing go-to-market strategies for new products or business areas.
• Strong understanding of financial institutions, with a preference for experience in the Canadian mortgage industry.
• Proven ability to balance high-level strategy with hands-on tactical execution.
• Experience with Hubspot and/or Intercom is a bonus.
• Solid copywriting skills that have demonstrated proven conversion impacts.
• Excellent communication and leadership skills to collaborate with stakeholders at all levels.
• Analytical mindset with the ability to translate data into actionable insights.
• Proven ability to thrive in a fast-paced, remote work environment.

What We Offer:

• Competitive salaries
• Comprehensive benefit plan including dental, medical and vision
• Remote first, work from where you are in Canada
• Budget to improve your home office set-up
• Flexible work hours
• The latest in hardware and software tools
• Budget for continuous development and training
• Stock purchase program in our parent company (“NYSE:RKT”)

You must be a current Canadian resident to be considered for this role. A candidate selected for this position must pass a criminal background check.Lendesk is committed to offering competitive salaries to all our team members. This role has a salary range of $83,000-134,000 CAD which accounts for the skills you’ll bring to the team, the impact you’ll have on the business, and the growth you’ll experience in the role. Throughout your time at Lendesk we’ll continue to have conversations about your career development and you’ll have the opportunity to build an amazing career with us.

Expected salary

$83000 – 134500 per year

Location

Vancouver, BC

Job date

Mon, 27 Jan 2025 06:04:09 GMT

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