Job title:
Senior Marketing Manager – Therapeutic Area and Solution Focuses
Company
Job description
As a leading global contract research organization (CRO) with a passion for scientific rigor and decades of clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access and technology solutions across more than 20 therapeutic areas. With over 19,000 staff conducting operations in more than 90 countries, Fortrea is transforming drug and device development for partners and patients across the globe.We are currently recruiting for aSenior Marketing Manager – Therapeutic Areas and Solutions, a remote-based role in the UK. We are looking for a strategic thinker with strong writing and communication skills who can lead the creation of impactful messaging across digital, social, print, and video channels, ensuring alignment with business goals and industry trends while contributing to larger strategic initiatives. This individual will develop and execute omnichannel marketing strategies that drive engagement and differentiation for a variety of therapeutic areas such as oncology, cardiovascular, and others, as well as drug development solutions.The ideal candidate will have extensive experience in the health and life sciences industry, with a proven ability to create and manage marketing strategies, go-to-market plans, and campaigns that drive client interest and sales enablement. Strong collaboration with subject matter experts (SMEs), marketing teams, and operational stakeholders is essential to create compelling customer-facing materials and plan impactful events. If you excel in a fast-paced environment, have demonstrated leadership skills, and can communicate effectively with senior management, this is the role for you.Summary of Responsibilities:
- Increase awareness, improve perception and strengthen differentiation for various priority therapeutic areas such as oncology, cardiovascular and metabolic, drug development solutions and services.
- Advise on and develop strategies to create compelling marketing messaging and programs via omni-channel approach to drive client interest and create differentiation.
- Develop and manage marketing strategies, go-to-market plans and tactical budgets for assigned therapeutic areas aligned with Marketing objectives and priorities.
- Launch and manage highly targeted marketing campaigns that drive engagement with and preference for Fortrea and focus on sales enablement and lead generation.
- Partner with campaign marketing, SMEs (medical and operational) and marketing centers of excellence to develop compelling messaging and provide guidance on go-to-market strategies and tactics (webinars, conferences, white papers, media etc.) to drive client interest and differentiate Fortrea solutions.
- Collaborate with SMEs and operational teams to generate customer-facing materials.
- Working with SMEs and commercial stakeholders, develop a priority list of relevant trade shows and other events, then work collaboratively in planning and executing them to drive awareness and lead generation.
- Measure impact of marketing initiatives via metrics and dashboards reporting. Make recommendations on improvements and best practices for future programs.
- All other duties as needed or assigned.
Qualifications (Minimum Required):
- Bachelor’s degree or equivalent and formal academic qualification such as a master’s degree or PhD in a relevant field. Fortrea may consider relevant and equivalent experience in lieu of educational requirements.
- Extensive experience with marketing program strategy, planning, development, and implementation in the health life sciences industry.
- Experience in omni-channel strategies including digital, social, print, email, webinar and face-to-face events
- Ability to communicate appropriately and effectively with senior management
- Demonstrated leadership ability, including the ability to influence others outside of marketing
- Excellent written, project management, presentation and oral communication skills
- Demonstrated ability to plan, multi-task and prioritize
- Must be a self-motivator – willing to influence events and people to achieve goals
- Demonstrated teamwork, communication (written and verbal), and organizational skills
- Ability to work to deadlines and problem-solve; Positive attitude and sense of urgency
Expected salary
Location
Maidenhead, Berkshire
Job date
Tue, 24 Sep 2024 06:17:41 GMT
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