Senior Marketing Strategist

Job title:

Senior Marketing Strategist

Company

University of Alberta

Job description

Descriptionhis position is a part of the Association of the Academic Staff of the University of Alberta (AASUA).In accordance with the , this full-time continuing position offers a comprehensive benefits package found on our and annual salary range of $71,557 to $119,269.Location – Work primarily takes place at Enterprise Square. This role is hybrid with a mix of remote and in-person.Working at the University of AlbertaThe University of Alberta acknowledges that we are located on Treaty 6 territory, and respects the histories, languages and cultures of First Nations, Métis, Inuit and all FirstPeoples of Canada, whose presence continues to enrich our vibrant community.The University of Alberta is a community of knowledge seekers, change makers and world shapers who lead with purpose each and every day. We are home to over 14,000 faculty and staff, more than 40,000 students and a growing community of 300,000 alumni worldwide.Your work will have a meaningful influence on a fascinating cross-section of people – from our students and community members, to our renowned researchers and innovators, making discoveries and generating solutions that make the world healthier, safer, stronger and more just. .Working for the Marketing DepartmentThe Recruitment Marketing portfolio is focused on recruitment and reputational marketing as well as communication with multiple constituent groups that include prospective and current students; prospective and current parents and families; alumni; faculty and staff; benefactors, including individuals and industry partners; diverse community leaders and supporters; local and national media; higher education innovators.PositionIf you are an experienced marketing professional with a passion for developing impactful strategies that generate engagement, then this position may be the right fit for you. We are seeking an energetic and intuitive senior marketing strategist to join the student recruitment marketing team. Reporting directly to the Director of Recruitment Marketing, the ideal candidate will have proven marketing ability to identify opportunities and deliver effective strategies to generate results and grow student enrolment. You also understand and can deliver the marketing “mix” – brand strategy, strategic marketing insight, project management, creative design, digital/social planning & execution.Duties

• Develop and execute marketing campaigns and analyze performance that leverages behavioural interest and persona development to drive student recruitment
• Establish effective working relationships with marketing and communications leadership and other stakeholders to ensure that our University of Alberta programs, products, and services are implemented through strategic initiatives and aligned with the brand voice
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, university websites, SEM/SEO strategy development, brand awareness and demand initiatives
• Manage all aspects of projects, including prioritization, meeting deadlines, time management, contingency planning, approval channels, and procedures, budgeting, campaign analysis, and tracking/monitoring procedures
• Liaise and coordinate with key members of digital and creative teams for the creative production of online and offline marketing assets, graphic design, video/photo production, and web development, from the initial concept to the finished product and execution
• Undertake competitor, market, and customer analysis advising on implications for the area’s strategy and commission research and analysis as required

Minimum Qualifications

• 10 years of professional marketing experience in leading comprehensive marketing initiatives across multiple channels, including digital, print, and social media
• Bachelor’s Degree in Marketing, Business, or Related Field: Or equivalent professional experience in a related field, with a strong foundation in marketing principles and practices
• Experience working in an internal marketing department and/or familiarity with agency-client service delivery models
• A proven track record in developing and executing strategic marketing plans that align with business goals and drive measurable results
• Ability to anticipate market shifts, analyze competitor activities, and adapt marketing strategies accordingly
• Solid understanding of research methodologies to identify marketing and customer insights
• Well-versed in contemporary marketing technologies, including CRM software, analytics platforms, and digital asset management tools, with the ability to integrate them into cohesive marketing strategies.
• Experience in gathering and analyzing key data to ensure strategies are well-informed and laid out
• Passionate about understanding the consumer journey, with the ability to inspire and engage colleagues in adopting a customer-first approach
• A natural ability to build and maintain trust-based relationships with internal teams, clients, and external partners, fostering collaboration and driving success

Preferred Qualifications

• Experience in student recruitment marketing is considered an asset
• Experience in international marketing is considered an asset

At the University of Alberta, we are committed to creating an inclusive and accessible hiring process for all candidates. If you require accommodations to participate in the interview process, please let us know at the time of booking your interview and we will make every effort to accommodate your needs.We thank all applicants for their interest; however, only those individuals selected for an interview will be contacted.The University of Alberta is committed to an equitable, diverse, and inclusive workforce. We welcome applications from all qualified persons. We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression; and all those who may contribute to the further diversification of ideas and the University to apply.Note: This opportunity will be available until midnight September 13, 2024, Edmonton, Alberta local time.

Expected salary

$71557 – 119269 per year

Location

Edmonton, AB

Job date

Fri, 06 Sep 2024 22:08:56 GMT

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