Social Media Officer

Job title:

Social Media Officer

Company

Job description

The Canadian Opera Company is now accepting applications for the position of Social Media Officer.PURPOSE OF ROLEThe Canadian Opera Company (COC) creates transformative and unparalleled opera experiences for local, national, and global audience every day of the year. We love what we do and sharing the art form as far and wide as possible begins with great communications and engaging content.The COC is currently looking for a Social Media Officer to join our team, within our Philanthropy & Audiences department.The Social Media Officer will help the COC to grow its current and new social media accounts, to expand its reach, and help drive audience growth, organic and paid impressions, and overall engagement KPIs. These channels spotlight the company’s artistic work on the mainstage, collaborative programming in the community, and commitment to artist development.Reporting to the Senior Manager, Brand & Content, the Social Media Officer collaborates closely with the Senior Manager, Audience Insights and other key team members to ensure there’s a consistent COC voice across all channels, while also implementing channel-specific content that suits particular audiences.KEY RESPONSIBILITIESManaging Social Channels (80%)

• Day-to-day social media execution (cropping assets, scheduling posts, responding to comments, engaging with colleague organizations; at a higher frequency than current)
• With support from Senior Manager, Brand & Content, lead growth of existing social accounts and expansion into new social platforms (TikTok, possibly WeChat and others)
• Work cross-departmentally to ensure content supporting other teams is built, scheduled, deployed, etc. as planned
• Support the Senior Manager, Audience Insights on the delivery of data and analytics reporting from marketing campaigns and other patron activity as needed

Other Marketing Activities (20%)

• Minor time allocated to website updates
• Support other ad-hoc Marketing activities where needed, e.g. campaign development, cross-promotion opportunities with partners

Coordinate the delivery of creative assets for digital campaigns and website content, including COC News posts, when needed

Expected salary

Location

Toronto, ON

Job date

Sat, 03 Aug 2024 04:10:07 GMT

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