Sr. Global Marketing Director

Job title:

Sr. World Advertising Director

Firm

Solace

Job description

Sr. World Advertising DirectorHarnessing the Energy of Knowledge, Collectively.Solace stands on the forefront of know-how and innovation, empowering the world’s largest enterprises of their journey in direction of turning into real-time, data-driven organizations. Our cutting-edge know-how intelligently, securely and reliably helps our clients by fixing use circumstances like hybrid cloud integration, IoT connectivity, microservices, and massive knowledge distribution.The subsequent time you drive a luxurious car, order new furnishings on-line, fly in a airplane, or do some on-line banking, your optimistic expertise could possibly be a direct results of our know-how, and your laborious work!OverviewBecause the Sr. World Advertising Director, reporting on to the CMO, you’ll play a pivotal position in constructing and managing compelling content material and world advertising campaigns. Your major goal is to reinforce model consciousness, have interaction our viewers, and nurture our advertising and gross sales funnel to drive a professional pipeline. Working intently with cross-functional groups, you’ll craft built-in content material advertising plans, develop charming narratives, and form key messages. Your experience will likely be instrumental in executing impactful campaigns, analyzing efficiency knowledge, and refining content material methods for optimum outcomes.What You’ll Do:

• Content material Technique & Improvement:

• Develop and oversee content material advertising plans, tales, and key messages.
• Collaborate with Product Advertising, Demand Technology, Companion, product and business SMEs to construct a complete content material technique.
• Implement publishing processes that align with the technique, making certain a seamless consumer journey based mostly on persona-based segmentation.
• Create, refine, and implement high-quality marketing campaign content material together with short-form content material, social media posts, advertising emails, and touchdown pages.
• Draft, evaluate, and improve net content material for varied pages.
• Set up and preserve sturdy relationships with executives, thought leaders, and material consultants throughout the group to supply impactful content material concepts.
• Develop and execute world webinar sequence to bolster model presence and engagement.
• Lead the event and administration of a quarterly and annual editorial calendar.
• Guarantee visibility and alignment amongst all stakeholders to keep up a constant content material schedule.

• Marketing campaign Creation and Administration:

• Collaborate with advertising, demand era, product advertising, and gross sales groups to plot built-in content material advertising campaigns.
• Present insights and steerage on revolutionary content material methods that drive consciousness, engagement, and pipeline development.
• Display a powerful understanding of Search engine optimization greatest practices and incorporate them when acceptable to enhance content material visibility.
• Create high-quality, Search engine optimization-optimized content material throughout varied codecs, together with weblog posts, whitepapers, case research, social media posts, movies, and web site copy.
• Make the most of knowledge and analytics to outline key efficiency metrics and constantly refine the content material technique based mostly on data-driven insights.

• Workforce and Challenge Administration and Collaboration:

• Implement efficient undertaking administration practices, fostering collaboration with cross-functional stakeholders.
• Handle and encourage a high-performing content material workforce, fostering creativity, collaboration, and innovation.
• Share outcomes, conduct root-cause evaluation, and implement corrective actions.
• Uphold model voice and imaginative and prescient throughout all content material.
• Work intently with area advertising groups to translate and localize world campaigns for regional markets, making certain cultural relevance and resonance.
• Work with inner and exterior designers to provide artistic and professional-grade property that improve the affect of our content material.

What You’ll Deliver to the Position:

• Expertise:

• 8+ years in built-in advertising in a company surroundings; desire for expertise in B2B SaaS.
• Confirmed success in driving results-oriented content material methods for uniquely focused audiences.
• Abilities:

• Distinctive writing expertise in advertising and communication contexts, together with copywriting, modifying and proofreading.
• Sturdy verbal communication expertise, able to sharing concepts throughout world groups.
• Potential to intimately perceive buyer wants and translate firm priorities and product options into language that resonates with goal audiences
• Proficiency in Search engine optimization, efficiency analytics and the power to optimize content material based mostly on suggestions and knowledge.
• Tech-savvy with the power to be taught and incorporate digital instruments into every day use.
• Attributes:

• Equal elements marketer and author, understanding how content material guides customers via the shopper journey.
• Passionate and optimistic angle, with a expertise for successfully main groups via revolutionary initiatives.
• A storyteller who can simplify advanced ideas with clear, resonant concepts and imagery.
• Distinctive copy author able to tailoring content material to varied advertising channels.

Why You’ll Wish to Be a part of Us at Solace

• We’ve got an superior workforce! You’ll get to work with a few of the smartest people within the enterprise
• We imagine in work-life stability and imagine it’s necessary to like what you do
• We’ve got adopted a hybrid work mannequin to create an inclusive working surroundings for everybody
• We dwell by our values: craftsmanship, belief, braveness, freedom, momentum, humility, and human expertise. Each. Single. Day.
• Our coaching applications are top-notch (LinkedIn Studying, Mentorship program, Solace Academy)
• We prefer to brag about our

! * We’re social – we prefer to maintain issues easy and enjoyable!

• We’re one of many top-ranked employers on Glassdoor
• We’ve got a way of humour and make cool movies on cool matters like

and !We perceive that have takes on varied sizes and styles. Unsure you meet all the necessities? We nonetheless wish to hear from you! Your distinctive expertise could possibly be precisely what we’re in search of.At Solace, we imagine that variety and inclusion drive innovation and development, each in enterprise and in life. We try to create an enriching and secure office the place you might be who you might be. If you wish to do the most effective work of your profession and really feel supported each step of the way in which, we encourage you to hitch us!Lodging can be found upon request for anybody collaborating within the hiring course of. Tell us how we will help! We thank all candidates for his or her curiosity, nevertheless, solely these chosen to proceed within the choice course of will likely be contacted.

Anticipated wage

Location

Ontario

Job date

Wed, 20 Mar 2024 01:04:16 GMT

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