Sr Manager, Growth Marketing

Job title:

Sr Manager, Growth Marketing

Company

Telus International

Job description

Description and RequirementsAbout TELUS InternationalTELUS International focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions. With over 70,000 team members and supporting 50+ languages in thirty(30) Countries across North and Central America, Europe, Africa and Asia, TELUS International empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking and a caring culture that puts customers first. The company’s solutions cover customer experience, digital transformation, IT lifecycle, advisory and digital consulting, risk and back-office support. Fueling any stage of company growth, TELUS International partners with some of the world’s most disruptive brands from fast-growing tech, financial services, fintech, gaming, travel & hospitality and healthcare industries. Learn more at: .Job Description:Design and implement customer first product-led growth and lifecycle customer marketing journeys across various stages of the funnel – Acquisition & Retention via Paid & Organic Media Channels, Account Based Marketing using tools like Pardot, GMP, Programmatic Ads, Chatbots, Website, and similar platforms across North America & Europe.Develop and Execute Growth Strategies: Lead the development and execution of comprehensive growth marketing strategies to drive revenue and customer acquisition. Utilize technology and metrics to optimize performance across all marketing channels.Team Leadership: Build and lead a high-performing performance marketing team, providing guidance, mentorship, and support to 3-4 direct reports primarily in North America, India with the potential to extend to other geographies. Collaborate with performance marketing agencies, creative and content teams, global product marketing, strategy, sales operations, sales teams to ensure alignment and consistency in marketing efforts.Content Conceptualization and Planning to drive SEO: Work closely with our content and solution marketing teams to conceptualize and plan creative content and campaigns that enhance brand awareness and drive growth. Ensure SEO best practices are implemented across all content initiatives.Build a Testing & Measurement Framework for Marketing Channels – Work with Analytics, Media, Data Engineering teams to build testing frameworks and reporting to maximize ROMI(includes A/B Testing, Experimentation, Incrementality Testing, Bid Strategies, ROAS, Regressions etc.).Optimization and Analysis: Track engagement metrics and analyze data to optimize new and existing content for maximum impact. Utilize analytical insights to refine strategies and drive continuous improvement.Cross-Functional Collaboration: Collaborate closely with sales, product, and engineering teams to develop cross-functional strategies and initiatives. Foster a culture of collaboration and teamwork to drive collective success.Champion use of the modern growth stack (attribution tools, CDPs, analytics platforms) and ensure clients leverage them effectively for maximum impact and value realization.Collaborate with Business, Analytics, Technology & Digital partners to define and execute on TELUS International’s personalization strategy.What you will bring:Bachelor’s degree or preferred Masters in Marketing, Business Administration, Computer Science or related field.8+ years of experience in growth marketing, with a proven track record of driving revenue growth and customer acquisition in a B2B environment.Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.Excellent leadership and team management skills, with experience leading and developing high-performing marketing teams.Strategic thinker with the ability to develop and execute innovative marketing strategies using GTM business plansCollaborative mindset with the ability to work cross-functionally and build strong relationships with internal stakeholders.Determination and resilience to overcome challenges and drive results in a fast-paced environment.Excellent grasp of Privacy & Compliance practices in North America & EuropeBonus points for:Proven track record of driving user acquisition, activation, retention, or revenue growth through growth marketing practices.Strong analytical skills and data-driven marketing approach.Experience with Marketing Operations & Salesforce.Experience with Data ScienceExperience with Account Based MarketingLocation:Remote – CanadaTELUS International Values:TELUS International recognizes and embraces the importance of values in our ever-changing workplace. To be successful, all candidates must demonstrate behaviours that are reflective of our values:We passionately put our customers and communities first.We embrace change and innovate courageously.We grow together through spirited teamwork.At TELUS International, we are committed to diversity and equitable access to employment opportunities based on ability.Additional Job Description,EEO StatementAt TELUS International, we enable customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first. TELUS International is the global arm of TELUS Corporation, one of the largest telecommunications service providers in Canada. We deliver contact center and business process outsourcing (BPO) solutions to some of the world’s largest corporations in the consumer electronics, finance, telecommunications and utilities sectors. With global call center delivery capabilities, our multi-shore, multi-language programs offer safe, secure infrastructure, value-based pricing, skills-based resources and exceptional customer service – all backed by TELUS, our multi-billion dollar telecommunications parent.Equal Opportunity EmployerAt TELUS International, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.

Expected salary

Location

Canada

Job date

Sat, 22 Jun 2024 22:21:23 GMT

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