Supporter Recruitment Manager (Individual Giving Team)

Concerned about the climate emergency? Keen to use your fundraising expertise to protect the
planet for future generations?

We are looking for an experienced and inspired fundraiser to manage our individual giving supporter recruitment programme. As IG Supporter Recruitment Manager you will manage the programme, leading the development and implementation of the strategy to maximise the value of our donor recruitment activity.

Key Skills and Attributes: 

This role requires a confident fundraiser with a solid grasp of all supporter recruitment
channels and an understanding of retention and development channels.

You’ll need a track record of successful recruitment fundraising from individuals, with
experience in donor recruitment or in direct marketing acquisition within the
commercial sector.

Experience of driving effective direct marketing activity is essential, as is knowledge of
fundraising compliance and best practise in line with evolving regulations.

The programme covers a diverse range of activities and techniques to recruit regular givers,
cash donors and product donors, with a strong focus on digital platforms. This
includes recruitment activity such as Meta paid social, Performance Max, paid search, and
converting supporters to donors through post action asks and emails, as well as a testing
programme for new activity. Additionally, this post would be responsible for optimising welcome
journeys to improve retention, Value Exchange products, inserts, Out of Home and Connected TV.

Our supporter experience programme includes cash appeals, upgrade, reactivation, a biannual
supporter magazine, cash to regular giving conversion activity, e-appeals and retention
activity. 

The Individual Giving programme has evolved hugely over the past few years, with a big increase
in our digital activity and collaboration with campaign teams to create compelling and
integrated plans.

Each Individual Giving Officer manages a selection of projects across recruitment or
experience, rotating project management to support development and learning across the team.

The team: 

The role is in the supportive and friendly Individual Giving (IG) team, which sits within the
Income Generation directorate.

The IG team consists of eight roles:

• Head of Individual Giving
• Individual Giving Supporter Recruitment Manager
• Individual Giving Supporter Experience Manager
• Legacy Manager
• Individual Giving Officer x 4

The Supporter Recruitment Manager line-manages two Individual Giving Officers and works closely
in alignment with the Supporter Experience Manager.

Closing date: Thursday 10th October 2024 (23:59)

Contract Type: Permanent

Hours: Full time (30 hours over 4 days)

Location: Flexible across England, Wales and Northern Ireland 

Salary: Regional £42,528 – £44,568, London £45,902 – £47,942 per
annum (London salary applicable to candidates who are based in the London
office a minimum of two days a week)

Please note we only accept applications via the Friends of the Earth Application
System.

We offer a competitive range of benefits, good work/life balance including a 4-day working
week with no loss of pay, excellent learning and development opportunities and a vibrant
organisational culture.

Our staff body is currently under-representative of People of Colour, LGBTQIA+ people and
people with long term conditions or impairments. We are committed to eroding these historic
barriers, so as to create a movement in which people from all walks of life see themselves in,
and so we particularly encourage you to apply if you belong to one of these groups or sit at
multiple intersections of disadvantage. We are committed to the Disability Confident standard
and will guarantee an interview to any candidates who declare a disability and who meet the
essential criteria for the role.

Friends of the Earth staff who publicly represent Friends of the Earth (including all
campaigners) are not allowed to also represent a political party. This is to ensure that there
can be no confusion in the minds of the public about Friends of the Earth’s party-political
independence. Affected staff should also seek permission from the Senior Management Team if
they wish to hold a non-public facing official role in a political party. If this is an issue,
please do raise this with us as soon as possible.

Friends of the Earth is an international community dedicated to protecting the natural
world and the wellbeing of everyone in it. We lead campaigns, provide resources and
information, and drive real solutions to the environmental problems facing us all.