Cogeco
Job title:
Crew Lead Product Advertising & Worth Proposition
Firm
Cogeco
Job description
Our tradition lifts you up—there is no such thing as a ego in the best way. Our widespread function? All of us wish to win for our prospects. We goal to at all times be evolving, dynamic, and impressive. We imagine within the energy of real connections. Every worker is part of what makes us distinctive in the marketplace: agile and devoted.
Time Sort:
Momentary with Advantages (Mounted Time period)
SUMMARY OF THE POSITION :
Reporting to the Advertising Director, the Crew Lead Product Advertising & Worth Proposition is accountable for managing the go-to-market technique, course of and execution of the brand new product launch. As a result of their intimate data of Cogeco prospects, that particular person creates the worth proposition that resonates with our goal segments and differentiates with the competitors. The Supervisor Go To Market additionally ensures the product supply aligns with the specified expertise and how you can put it on the market to Cogeco prospects.
**Please word this a brief 14 month contract
MAIN RESPONSIBILITIES
Answerable for managing the go-to-market technique, course of and execution of the brand new product launch
Be an knowledgeable of Cogeco prospects – know their composition (demographic) and wishes (psychographic, segmentation) on the market stage – area and metropolis
Determine goal wants by segments and markets – each the “have to have” and the differentiators.
If want be, launch surveys and/or focus teams to get buyer suggestions
Outline the worth proposition and the way new merchandise differentiate vs competitors
Outline product catalog to handle cx wants (Referral, Roaming) and create the advertising and marketing necessities for brand spanking new merchandise
Create a dashboard to facilitate monitoring of all advertising and marketing actions (pricing, promoting, channel readiness) linked to market launch of wi-fi
Repeatedly follows up on motion objects and deliverables with advertising and marketing friends and cross useful workforce
Guarantee scope and timelines for go to market actions are revered, and convey the cross-functional workforce collectively when points come up to seek out the appropriate resolution.
Escalate points concerning timelines or scope supply to the PMO and Advertising director when wanted
Validate key positioning of latest merchandise by markets
Be the voice of consumers by actively take part and affect buyer journey (LBGUPS)
Accountable for UAT & approvals associated to product supply (product advertising and marketing)
Create quarterly advertising and marketing plan when wanted
Work with cross-functional groups to make sure clean launch operations.
REQUIREMENTS
ACADEMIC TRAINING
Submit secondary diploma in advertising and marketing, finance
WORK EXPERIENCE
8-10 years advertising and marketing, consulting or company expertise
Individuals administration expertise
Expertise in subscription primarily based trade – communication, banking or insurance coverage as an illustration
SPECIFIC SKILLS
Palms on advertising and marketing data constructed through the years
A workforce participant, capable of construct consensus – somebody simple to collaborate with, however pushed to ship. An iron fist in a velvet glove
A curious thoughts,
An entrepreneur – if one thing must get accomplished, determine how you can get it accomplished
An impartial particular person capable of work underneath minimal supervision
Robust means to multitask and handle a number of tasks with totally different timelines
Capability to determine what’s vital from what can wait and prioritize accordingly
Conversant in the google/microsoft suite of merchandise (excel, phrase, powerpoint)
Fluent in English, French fluency is taken into account as an asset. The incumbent will collaborate with stakeholders throughout useful enterprise models.
Location :
Burlington, ON, Montreal, QC
Firm :
Cogeco
At Cogeco, we all know that totally different backgrounds, views, and beliefs can convey essential worth to our enterprise. The power of this variety enhances our means to think about, innovate, and develop as an organization. So, we’re dedicated to doing every part in our energy to create a extra various and inclusive world of belonging.
By making a tradition the place all our colleagues can convey their greatest selves to work, we’re doing our half to construct a extra equitable office and world. From skilled improvement to non-public security, Cogeco consistently strives to create an setting that welcomes and nurtures all. We make the well being and well-being of our colleagues certainly one of our highest priorities, for we all know engaged and appreciated workers equate to a greater general expertise for our prospects.
When you want any lodging to use or as a part of the recruitment course of, please contact us confidentially at
Anticipated wage
Location
Burlington, ON
Job date
Sat, 20 Jan 2024 07:48:34 GMT
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