Technical Marketing Content and Digital Specialist

Job title:

Technical Marketing Content and Digital Specialist

Company

Albarrie

Job description

Technical Marketing Content and Digital SpecialistLocation: 85 Morrow Road, Barrie, Ontario
Employment Type: Permanent | Full-TimeWho We Are
Albarrie Canada Limited is a leading Canadian company specializing in designing and manufacturing innovative nonwoven technical fabrics that solve industrial and environmental issues. With a rich history spanning several decades, we have consistently delivered high-quality products and services to a diverse range of industries. Our commitment to sustainability and cutting-edge technology has made us a trusted partner in the industrial sector.At Albarrie Canada Limited, we take pride in our dedication to environmental responsibility and safety. We prioritize the well-being of our employees, customers, and the communities in which we operate. Our team embodies a spirit of collaboration, and we believe that every member has the potential to contribute to our ongoing success.POSITION OVERVIEW:
Under the guidance of the Director of Sales & Marketing, the Technical Marketing Content and Digital Specialist will play a pivotal role in our marketing team, with a dual focus on creating highly technical content and visually appealing designs targeted at B2B audiences, including maintenance managers, process engineers, environmental engineers, civil engineers, electrical engineers, and purchasing managers across diverse industries. In addition, this role will liaison with third party vendors to post and create digital content and website management. This position requires a deep understanding of complex technical concepts, industry-specific terminology, and a creative approach to both content creation and design, aiming to engage, educate, and inspire our audience while establishing our brand as a leader in the industry.RESPONSIBILITIES: * Technical Content Development:

• Research and comprehend intricate technical subjects within various industries, transforming complex details into clear, concise, and engaging content.
• Develop in-depth technical articles, whitepapers, case studies, and reports addressing industry challenges, solutions, and innovations, tailored for B2B professionals.
• Craft product guides, technical specifications, and documentation to facilitate engineering and procurement decision-making processes.
• Visual Design Creation:

• Design visually appealing digital and print collateral, including brochures, data sheets, presentations, social media graphics, and advertisements, ensuring consistent branding and impactful messaging.
• Create interactive and visually engaging content such as webinars, podcasts, infographics, and interactive tools to captivate technical professionals and convey complex concepts effectively.
• Develop, implement, and track marketing programs such as email, social media, digital and print campaigns and events, through analytical software and create presentations and reports of results – for Directors and Sr. Managers.
• Industry-Specific Marketing:

• Customize marketing content and designs to address the unique needs and challenges faced by professionals in various sectors, including manufacturing, energy, construction, and environmental services.
• Develop compelling narratives that demonstrate how our products/services address industry-specific problems, enhance operational efficiency, and drive sustainable solutions.
• Thought Leadership:

• Stay updated on industry trends, emerging technologies, and regulatory changes within relevant sectors, incorporating this knowledge into thought leadership pieces, opinion articles, and blog posts.
• Develop content that positions the company as a thought leader in the field, capturing the attention of industry experts and decision-makers.
• Collaboration and Feedback:

• Collaborate closely with R&D, engineers, and sales teams to gather technical insights and product knowledge for accurate representation in marketing content and designs.
• Gather feedback from sales, customer interactions, and audience engagement metrics to refine content and design strategies, ensuring alignment with the evolving needs of the target audience.

QUALIFICATIONS:

• Bachelor’s degree in journalism, Technical Writing, Graphic Design, Marketing, or a related field.
• Completion of a computer science diploma or courses will be considered an asset.
• Proven experience in technical content creation and graphic design for B2B audiences, preferably within industrial or engineering sectors.
• Exceptional technical aptitude and ability to translate complex engineering concepts into clear and engaging content.
• Proficiency in graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong research skills, attention to detail, and ability to synthesize technical information into compelling narratives and visually appealing designs.
• Excellent written and verbal communication skills, including the ability to communicate technical information effectively.
• Familiarity with SEO best practices and digital marketing for technical content and graphic design.
• Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines effectively.

Why join Albarrie?
At Albarrie Canada Limited, we are dedicated to enriching the lives of our employees in various ways:

• Professional Growth and Development: Take advantage of our continuing education reimbursement, and cross-training opportunities.
• Health and Benefits Program: We provide health and dental benefits for you and your family, as well as a health and wellness reimbursement program encouraging employees to achieve and maintain a healthy lifestyle.
• Comprehensive Retirement Program: Secure your future with our retirement savings plan with matching contributions.
• Additional Perks and Benefits: Enjoy paid time off, referral and recognition programs, and opportunities to engage in community initiatives and social events throughout the year.

Diversity and Inclusion: We are committed to creating an inclusive work environment where all employees are valued, included, and empowered to excel. We welcome applications from all candidates and provide accommodations for people with disabilities throughout the application process.Learn more about Albarrie Canada Limited and the rewarding career opportunities we offer at . Join us in shaping the future of industrial solutions and making a positive impact on our world.Powered by JazzHR

Expected salary

Location

Barrie, ON

Job date

Sat, 04 Jan 2025 08:26:13 GMT

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