Scope of Work:
The Media Campaign shall be rolled out as per the communications guidelines provided by the GLOF-II Project, based on which a Campaign Strategy shall be developed. The strategy will aim to create maximum impact by setting out various media engagement platforms which include Radio/FM Messages, Pod Casts and TV Broadcasts. All three platforms used will employ a specific strategy stemming out of the overall Media Campaign, under which various influencers and UNDP Representatives will be engaged to disseminate the information in the most effective way.
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