Vice President, Global Brand Management Eastpak

Vice President, Global Brand Management Eastpak

VF Corporation

Antwerp, Belgium

Let’s Talk about the Role

We’re looking for a Senior leader to shape and activate the Eastpak Brand globally at the pace of the consumer and accelerating digital landscape. We’re looking for a talented leader who will champion innovative thinking, collaboration, and partnership. The profile we’re looking for will be an experienced, empowering mentor that contributes to positive team culture and builds opportunities for team and individual development, recognition, and reward.

Purpose of the role is to develop and activate brand building strategies – from a product design, product development, merchandising and marketing standpoint – intended to build and deepen Eastpak’s relationship with consumers though the offering across product and experiences.

This role will be responsible for the strategic direction and the activation of our brand partnering closely with the EMEA, APAC and NORA organizations, informing seasonal brand priorities, campaign plans and journeys to deliver results across the marketing funnel, while powering up a daily brand experience across brand ecosystem in partnership with channel leaders. In EMEA, the team is responsible for implementing Product Development, Marketing and Merchandising strategies in Eastpak & Jansport brands.

The role will be part of the Global Packs Management Team and will work closely with the Regional Commercial Teams to drive the product and marketing agenda across the Regions.

How You Will Make a Difference

• Partner with Global Packs President, Regional and Brand leadership to develop long term and short term brand and commercial strategies ensuring alignment with global vision and positioning for Brand;
• Lead establishment of the brand building strategies across all channels, geographies and ensure that the organization understands the value that the brand delivers to build consumer base and drive revenue;
• Build and Maintain Brand Toolbox (Consumer Target, DNA, CV, Product Architecture, Marketing Strategy, Purpose & Sustainability);
• Establish, manage, and drive a culture of creativity and effective brand management aimed at positioning the brand as a recognized leader in global packs;
• Create aligned global category merchandising and product goals and strategies to deliver the financial targets (Revenue, GM, Operating Profit) and drive brand demand;
• Lead interdepartmental, global product development process to ensure effective execution of creation and messaging of differentiated product aligned with brand positioning and Innovation pipeline;
• Own Segmentation and Development calendar; Partner with regional leads to review and uphold the brands IMS;
• Conduct ongoing review of product line and architecture to ensure the brand and portfolio are optimally managed and achieve financial metrics;
• Collaborate with brand leads to identify and leverage synergies in product development and marketing functions;
• Support Marketing leads on annual and on-going creative and strategic marketing plans; review campaign concepts to ensure alignment with brand vision and positioning.
• Oversee Brand Investment strategy;
• Lead COE initiative – Product Architecture, Sustainability;
• Lead a team of 2 direct reports and 8 indirect reports.

Skills for Success

• Bachelor’s degree or higher or Combination of relevant education, experience, and training;
• 8-10+ Years of experience in Brand Management, Product Management and/or Marketing, deep understanding of global consumers, marketplace trends and Digital platforms.
• Global perspective/experience. Consumer Connection, Brand Planning, Brand Strategy;
• Proven ability to collaborate, to build, develop and inspire teams;
• Proven ability to drive and deliver results;
• Creativity, Inspiration, and familiarity within the category we represent, fashion, design, and emerging consumer landscape. Digital First mindset, Global Product Management Knowledge;
• Ability to facilitate organizational change across multiple countries in services of challenging global objectives;
• Ability to manage a team and/or deliver results within a highly matrixed environment.

Other Requirements

• Travel up to 30%;
• Proficiency in English (reading, writing, speaking) is required.

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