View Vacancy – VNM (HCMC) – Campaigns and Events Manager, EO

Main purpose of job:

This is a hugely exciting role, leading on the delivery of high-profile events and campaigns for the British Consulate-General in Ho Chi Minh City, at a vital time for the UK-Vietnam relationship. As the UK and Vietnam celebrate 50 years of diplomatic relations in 2023, the overall relationship continues to strengthen and deepen, with co-operation across an ever-greater range of areas. 

This role will see you leading independently on planning and implementing events and campaigns for the British Consulate-General in Ho Chi Minh City. The team at the Consulate-General has grown in recent years to cover a broad trade and political portfolio. In this role you will work closely with leads across the Vietnam network’s trade, political and development teams, to develop and deliver high-impact activities that promote the UK and strengthen UK-Vietnam relations. You will ensure that events are creative and innovative, maximising impact and ensuring effective delivery against UK Government objectives. You will build and cultivate a strong network of relevant stakeholders and event delivery partners to maximise value for money and ensure event delivery is of the highest quality. You will be an effective project manager and be confident managing a budget. You will support colleagues across the network on cross-cutting activities and events relevant to multiple sectors and business areas. 

You will also be the lead for high-profile Consulate campaigns relating to the UK’s culture and values. You will ensure the Consulate-General is playing a visible role in Ho Chi Minh City across campaigns such as sustainability, gender equality, pride, access to education, and much more. In the context of the UK-Vietnam 50 years celebrations, you will lead on creatively leveraging our events and comms delivery to maximise the impact of this significant milestone. You will secure buy in to your ideas from colleagues and management and lead project teams to ensure successful event and campaign delivery. You will ensure campaigns effectively complement the Consulate’s overall political and trade promotion objectives. 

The successful candidate will have excellent written and verbal communication skills. You will need to be able to tailor messaging and event delivery to suite a broad range of contexts and audiences. You will need to be confident leading and delivering activities autonomously, seeking input and support where needed from across the network. You will need to proactively broaden your network in Ho Chi Minh City and ensure close working relationships with counterparts at the UK Embassy in Hanoi. You will need excellent time management skills, experience of project planning, and the ability to effectively manage a budget. You will evaluate risks and opportunities in your planning, and ensure that all events are sustainable, and deliver value for money. Regular travel to Hanoi may be required.

Roles and responsibilities / what will the jobholder be expected to achieve?:

Campaign Planning and Execution:

• Develop, oversee and deliver creative campaigns encompassing events and communications activities to promote UK’s offers and initiatives in Vietnam
• Analyse to identify target audiences, trends, and opportunities for campaign outreach.
• Write proposals to secure funding for the planned events and activities.
• Create compelling content, including written materials, multimedia assets, and social media campaigns, to engage and influence stakeholders.
• Collaborate with internal teams, external partners, and media outlets to maximize campaign impact and reach.

Event Planning and Management:

• Lead the planning, coordination, and execution of a wide range of public events, such as receptions, cultural activities, promotional initiatives and the annual King’s Birthday Party.
• Manage all aspects of event logistics, including budgeting, venue selection, guest invitations, registration, catering, audio-visual arrangements.
• Liaise with vendors, suppliers, and partners to ensure the delivery of high-quality services, good value for money, and seamless event operations.
• Lead the delivery of high-profile/VIP/ministerial visits
• Coordinate on protocol issues for visits including liaison with local authorities and related permission issues.

Stakeholder Engagement:

• Cultivate and maintain relationships with key stakeholders, including government officials, business leaders, and influencers.

Reporting and Evaluation:

• Develop and implement robust measurement and evaluation frameworks to assess the impact and effectiveness of campaigns and events.
• Prepare comprehensive reports on campaign and event outcomes, including attendance, stakeholder feedback, media coverage, and lessons learned.
• Utilise data and insights to provide recommendations for continuous improvement and innovation in future campaigns and events.

• Proactive self-starting approach to work with the ability to deliver effectively with limited day-to-day supervision in a fast-paced environment;
• Proven experience in developing and executing successful campaigns and managing high-profile events.
• Exceptional project management skills, including the ability to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.
• Excellent written and verbal communication skills, with the ability to convey complex information and messages persuasively and create clear high-impact communications materials for a range of media
• Strong interpersonal and networking skills with demonstrated ability to build and maintain relationships with stakeholders at various levels, both internally and externally.
• Flexibility to work outside of regular office hours and travel occasionally within Vietnam and internationally.

Language requirements: 

Language: English and Vietnamese

Level of language required:  Excellent written and oral communication skills in both English and Vietnamese are essential for this role.