Voice of the Customer Analyst (Customer Experience Fokus) – German Speaking (m/f/x)

Company Description

Our Lineup

We are Tipico, Germany’s leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.

At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for a Voice of the Customer Analyst (Customer Experience Fokus) – German Speaking (m/f/x) to join the team!

Job Description

As a Voice of the Customer Analyst (Customer Experience Fokus) – German Speaking (m/f/x), you will play a key role in uncovering insights that shape our customer experience, product decisions, and business strategies. You will design, execute, and analyze qualitative and quantitative customer experience research to understand customer behaviors, motivations, and pain points, and translate data into clear, actionable recommendations.

Working closely with the Customer Experience, Product, Data, and Marketing teams, you’ll connect research findings with operational and behavioral data to build a holistic view of the customer journey and drive measurable improvements in KPIs.

Your playing field:

• Designing and conducting customer experience research projects across qualitative and quantitative methodologies — including surveys, usability tests, and interviews.
• Acting as a voice of the customer, ensuring their needs, challenges, and feedback are represented in strategic and operational decisions.
• Analyzing customer feedback and operational data to identify key drivers of satisfaction, loyalty, and engagement.
• Integrating research insights with FullStory to create a 360° understanding of customer behavior.
• Developing and presenting clear, data-driven reports and dashboards to stakeholders, highlighting key findings, trends, and actionable recommendations.
• Collaborating with the Product, CX, and Data teams to prioritize improvements based on customer impact and business outcomes.
• Partnering with third-party research agencies when needed to ensure high-quality project execution and robust methodologies.
• Building and maintaining analytical models that link customer sentiment, product usage, and operational performance.

Qualifications

Which skills should you bring to the pitch:

• Research Expertise. Strong command of both qualitative (interviews, focus groups, usability testing) and quantitative (survey design, statistical analysis, segmentation) methods.
• Technical Skills. Proficient with survey and analytics tools (e.g., Qualtrics, Useberry, FullStory, Excel, Power BI, Domo, or SQL).
• Experience. 2+ years in customer research, or UX insights — ideally in iGaming, sports betting, e-commerce, or other digital product environments.
• Education. University degree in Marketing Research, Data Analytics, Psychology, Business, or a related field.
• Languages. Excellent written and spoken English and German.
• Storytelling. Ability to synthesize complex data into clear narratives and strategic insights for non-technical stakeholders.
• Collaboration. Strong interpersonal skills, with a proven ability to work cross-functionally and influence decisions.
• Analytical Modelling. Experience linking research findings with operational and behavioral data; comfortable with data visualization, regression, and trend analysis.

Additional Information

This is how we score with you:

• Established International Group. We have a solid foundation on which to grow.
• Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
• Relocation Support. To make your move to Karlsruhe as smooth as possible.
• Business Bike Leasing. We offer a sustainable commuting solution whilst also keeping you active!
• Corporate Pension Scheme (betriebliche Altersvorsorge). Secure your future! Join our corporate pension scheme, where we provide additional financial support.
• eGym. We encourage an active lifestyle, and to support this, we’ve partnered with an online sports platform that provides access to a variety of clubs and offers across Germany.
• Modern offices. Our very own Karlsruhe campus provides an open-plan space with the latest technology.
• Events. Sponsored Charity and Team gatherings; we like to have fun together as one team and reinforce our connections.
• Supportive Environment. We believe in collaboration and working together as a team, but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico’s right for you?

Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!

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