Senior Marketing Account Manager (B2C) Position Overview
Are you a B2C marketing expert ready to lead multi-channel campaigns in the personal development and business coaching industries? We seek a Senior Marketing Account Manager to develop strategies, create high-converting funnels, and optimize performance.
Here’s a quick summary of your responsibilities:
- Build and nurture strategic relationships with B2C clients in the personal development and business coaching industries, leading weekly strategy sessions and delivering clear communications on project updates and results.
- Develop and execute comprehensive marketing strategies that drive profitability, boost conversion rates, and maximize customer lifetime value through upsells, cross-sells, and personalized offers.
- Design structured ascension models for products and services, outlining offers, pricing, and customer journeys to increase value and drive long-term growth.
- Create and optimize high-converting marketing funnels, writing compelling copy for various touchpoints and collaborating with design and martech teams to maximize performance.
- Spearhead product development and launch campaigns, managing end-to-end processes from strategy creation to post-launch analysis, including creation of webinar and VSL scripts.
- Orchestrate media strategies across platforms like Google, Meta, and LinkedIn, providing creative direction and continuously optimizing performance based on data-driven insights.
- Implement effective email marketing and list monetization strategies, designing advanced workflows and campaigns to drive engagement, reactivate customers, and meet sales objectives.
- Leverage cutting-edge marketing technologies and AI tools like ChatGPT and Claude.ai to refine strategies, create engaging content, and optimize campaign performance.
- Prepare and present insightful reports to clients and stakeholders, highlighting successes, areas for improvement, and strategic recommendations.
- Lead and coordinate diverse teams, including internal staff, client teams, and external vendors, to consistently deliver high-quality work aligned with client goals and timelines.
Here’s what we’re looking for in our ideal candidate:
- Lead strategic relationships with clients, conducting weekly sessions and delivering project updates.
- Develop and execute profitable marketing strategies that boost conversion rates and maximize lifetime value.
- Design structured ascension models for products and services to drive growth.
- Create and optimize funnels, collaborating with teams to maximize performance.
- Manage product development and launch campaigns, including webinar and VSL scripts.
- Orchestrate media strategies across platforms like Google and Meta, providing creative direction and optimization.
- Implement advanced email marketing strategies, driving engagement and sales.
- Utilize AI tools to refine strategies and optimize campaign performance.
- Present reports to clients, highlighting successes and strategic recommendations.
- Coordinate internal teams, client teams, and vendors to deliver high-quality work.
And here’s what it takes to excel in this role:
Self-starter with a proactive attitude and drive for success.
Strong organizational and communication skills.
Ability to adapt to change and innovate.
Your Key Responsibilities In Detail
As a Senior Marketing Account Manager, You’re expected to:
Drive Strategic Client Relationships and Account Management:
- Cultivate and nurture strong relationships with our B2C clients in the personal development, business coaching, and related industries, ensuring long-term success and satisfaction.
- Lead weekly strategy sessions to assess performance, provide insights, and adjust strategies in line with evolving client goals.
- Deliver precise communications on project updates, campaign results, and key deliverables to maintain transparency and alignment.
- Prepare and present clear, insightful reports to clients and internal stakeholders, highlighting successes, areas for improvement, and strategic recommendations.
- Inspire and lead internal teams, and coordinate with client teams and external vendors (e.g., designers, martech specialists, video editors) to deliver high-quality work consistently and on time.
- Work with leadership to improve service delivery and enhance client-specific marketing strategies
Develop and Execute Comprehensive Marketing Strategies:
- Create and execute marketing strategies that not only drive profitability and boost conversion rates but also maximize customer lifetime value (CLTV) by leveraging upsells, cross-sells, and personalized offers.
- Design structured ascension models that outline the offers, pricing, positioning, and customer journeys of each product, such as a free summit leading to a paid course, coaching, or certification program, to increase customer value and drive long-term growth.
- Leverage emerging digital marketing trends and technologies, including AI tools like ChatGPT and Claude.ai, to refine strategies, create compelling content, and optimize campaign results for clients.
- Craft flexible marketing roadmaps that align with each client’s long-term goals, audience needs, and growth objectives.
- Clearly communicate clients’ unique selling propositions (USPs) and value propositions to engage customers and guide them toward higher-value offerings.
- Ensure that marketing strategies are consistent across all channels (email, paid media, etc.) and aligned with the overall business objectives of each client.
Design and Optimize High-Converting Marketing Funnels:
- Head the development and optimization of diverse marketing funnels that generate qualified leads, drive revenue, and significantly improve conversion rates for our clients.
- Write compelling copy for landing pages, emails, ad campaigns, and sales materials that align with client goals and resonate with their target audience.
- Collaborate with designers and video editors to seamlessly merge creative assets and written copy, ensuring cohesive and visually engaging campaigns.
- Work with martech specialists to implement and optimize workflows and marketing automations that maximize funnel performance.
- Regularly analyze funnel performance, applying data-driven improvements to enhance return on investment (ROI).
Spearhead Product Development and Launch Campaigns:
- Develop go-to-market strategies for new products, including their pricing, positioning, and audience targeting.
- Manage end-to-end product launch processes, from initial planning to launch execution and post-launch analysis.
- Create Webinar and Video Sales Letter (VSL) scripts to support product launches and marketing efforts, ensuring alignment with the overall marketing strategy.
- Develop and refine frameworks, modules, and other educational or coaching product deliverables based on performance data and market trends.
- Write launch-specific marketing materials, such as emails, landing pages, and ads scripts, while coordinating with creative and media buying teams.
- Collaborate with martech specialists to implement workflows that support successful product launches.
- Analyze launch results and apply key insights to refine and optimize future launches.
Orchestrate Media Strategy and Analyze Campaign Performance:
- Collaborate with media specialists to plan and execute high-performance paid media campaigns across platforms like Google, Meta, and LinkedIn.
- Provide creative direction and develop ad copy that captivates audiences, aligns with their needs, and drives engagement and conversions.
- Regularly review campaign performance and work with media teams to implement data-driven optimizations.
- Refine and adjust marketing funnels based on campaign insights to enhance performance and maximize ROI.
Implement Effective Email Marketing and List Monetization Strategies:
- Develop and implement list-building and monetization strategies tailored to clients’ needs.
- Write and implement high-impact email campaigns that drive product launches, re-engage inactive customers, meet sales objectives, and more.
- Design and engineer advanced email workflows that maximize conversion opportunities.
- Regularly analyze email performance metrics such as open rates, click-through rates, and conversion rates, and apply data-driven adjustments to improve targeting, content, and overall campaign effectiveness.
What We’ll Offer You, If You’re Accepted
We offer a supportive and dynamic work environment that promotes professional growth and a work-life balance. You can expect:
Competitive Compensation
- USD$4,000 to USD$5,000 per month as a base salary
Career Development & Growth
- Access to industry-leading marketing training, conferences, certification and coaching programs to sharpen your skills and achieve your KPIs.
- Regular performance reviews that focus on aligning your personal development goals with agency objectives.
Work-Life Balance & Flexibility
- A fully remote work environment with the flexibility to manage your own schedule.
- A generous vacation leave policy and other flexible leave options.
Employee Benefits
- Access to wellness benefits that support health-related expenses such as gym memberships, therapy, or wellness programs.
- Annual learning budgets to support continuous learning and career advancement.