Keep up to date with the latest news

Four ways local online gig platforms connect young people to jobs

More than one in 10 workers globally is an online gig worker, and more than three-quarters of the platforms these workers use are regional and local. 

Whilst you’ve most likely heard of Uber and Upwork, not as many individuals learn about platforms that join employers and employees in growing international locations. Examples of those platforms embrace Workana (in Latin America and the Caribbean), Wowzi (in Africa), Truelancer (in South Asia), and B.O.T. (within the Center East and North Africa).

In a current research brief, the World Financial institution’s Options for Youth Employment (S4YE) program discovered that these platforms play an important function in regional labor markets. Regional and local online gig platforms can lower barriers to entry for young freelancers and other people in developing countries – and benefit local businesses and governments.  Listed here are among the primary takeaways from our analysis.

Native and regional platforms assist broaden entry to on-line gig work

Securing a gig job is much from easy. Regardless of main on-line gig platforms like Fiverr offering alternatives on a worldwide scale, gig employees usually encounter obstacles. Widespread challenges embrace English proficiency, entry to world cost choices, and fierce competitors. When the World Financial institution rolled out its world survey, 57 percent of online gig workers replied in a language other than English, indicating that main platforms could not present satisfactory alternatives to non-English audio system. In mild of those hurdles, one query arises: how can we make sure that extra younger freelancers have equal entry to alternatives?

One instance of an organization responding to those challenges is Workana, which launched operations in 2012 in Latin America. Founder Eliana Bracciaforte recognized a pool of proficient employees within the area who had been excluded from world alternatives as a consequence of language and contextual limitations. By making a platform that operated in Spanish and Portuguese and catered to native markets, Workana supplied Latin American on-line gig employees with entry to new alternatives which may not have been accessible via world on-line platforms.

In response to the World Financial institution report, Working without Borders: The Promise and Peril of Online Gig Work, native on-line gig work platforms:

1. Present alternatives for non-English audio system: For instance, Workana allows freelancers to thrive with out English proficiency by providing companies in Spanish and Portuguese. A survey amongst Workana freelancers confirms that English proficiency was the least related ability to reach on-line gig work (48 %), under expertise comparable to time administration (85 %), communication (83 %), and Spanish expertise (65 %).

Determine 1. High expertise for succeeding in on-line gig work, as reported by Workana’s on-line gig employees

Supply: Research group evaluation primarily based on Workana survey information.
Observe: Values are percentages of respondents; respondents might select a number of choices.

2. Adapt to native constraints, comparable to on-line cost laws. Native platforms use native cost choices and align with on-line cost laws that generally limit instruments like To handle this constraint in Nigeria, the place PayPal was not accessible earlier than 2014, Jolancer, a devoted market for expert African freelancers, supplied financial institution transfers as a cost choice for Nigerian employees. Jolancer additionally permits shoppers to make funds utilizing the Nigerian on-line cost answer Flutterwave.

3. Present native startups and micro, small, and medium-sized enterprises with entry to employees who higher perceive the native context. Native gig employees provide priceless insights into the native context, decreasing studying prices for startups and different small companies. Duties comparable to advertising require information of the native context, and gig employees generally is a priceless supply of cost-effective expertise for resource-constrained small companies and startups. Wowzi, a Kenya-based influencer advertising platform, demonstrates this potential by providing choices for corporations of all sizes to create domestically related social media campaigns.

4. Assist governments obtain employment coverage aims. Regional and native platforms can collaborate with governments to attain broader coverage aims. They’ll help governments’ efforts to incorporate deprived employees via focused coaching packages and improve protection of insurance coverage or pension packages for casual employees. As an illustration, Ureed, a platform energetic within the Center East and North Africa area, launched the coaching program “Mastering the World of Online Freelancing” in cooperation with the Worldwide Finance Company (IFC) to extend ladies’s participation in on-line gig work in Jordan and Lebanon.

What’s subsequent for native and regional gig work platforms?

The World Bank report discovered that almost all native platforms battle to determine viable business fashions.
The smaller dimension of their person base constrains their potential to faucet into community results, requiring them to pivot their enterprise fashions—as an illustration, by serving as staffing companies. Most house owners of regional/native platforms are entrepreneurs with a background in expertise however with restricted monetary or enterprise expertise.

Regardless of the challenges native platforms could face, those who survive can play a singular function in native non-public sector improvement and inclusion. While global gig work platforms leverage their size and scale to capitalize on large networks, regional platforms can support local workers, foster small businesses and startups, and ensure more people access government programs.  Be taught extra about native and regional platforms in our research brief.


This weblog is a part of a Quick Notes collection that explores findings from the World Financial institution report “Working Without Borders: The Promise and Peril of Online Gig Work.”

Associated Posts

Digital pathfinders: The function of youth within the on-line gig financial system
What drives demand for on-line gig employees? NASA’s drive for innovation
Past 9 to five: How on-line gig work can create extra jobs for ladies


To obtain weekly articles, sign-up right here