Communications, Marketing and Public Relations Manager

Job title:

Communications, Marketing and Public Relations Manager

Company

ARAG Legal Solutions Inc

Job description

Communications, Marketing and Public Relations Manager – Toronto, OntarioARAG Legal Solutions Inc., part of the ARAG Group, is the global leader in legal expense insurance operating in 19 countries offering an innovative and comprehensive range of legal expense products and services for brokers, underwriting agents and insurers across Canada.As part of our strategy to expand and strengthen our presence across Canada, we are looking for an energetic and creative person to join us as a Communications, Marketing and Public Relations Manager in Toronto. You will report directly to the Chief Executive Officer.What will you do?Communications:

• Develop and execute comprehensive communication strategies to enhance the organization’s brand and reputation internally and externally.
• Oversee the creation of high-quality content for internal and external communications, including, but not limited to, newsletters, press releases, speeches, and social media posts.
• Monitor and analyze market trends while relaying information to senior management where applicable.
• Oversee and develop of the ARAG Canada website, ARAG LinkedIn and other corporate online communications.
• Build and maintain collaborative relationships with internal and external stakeholders to ensure that your assigned projects are delivered on time, on budget and within requirements.
• Plan, coordinate and execute townhall sessions designed to provide information to all staff globally.

Marketing:

• Develop and implement marketing campaigns to promote the organization’s products, services, and initiatives.
• Oversee the creation and management of marketing materials, including brochures, advertisements, and digital content.
• Coordinate with the sales team to ensure alignment between marketing and sales strategies.
• Conduct market research to identify trends, target audiences, and competitive landscape.
• Develop and project manage strategic initiatives where required, in conjunction with other members of the management team
• Oversee the development, accreditation and delivery of new and current training material for online courses and webinars.
• Develop SEO and SEM campaigns to drive organic and paid traffic

Public Relations:

• Build and maintain relationships with key stakeholders, including media, industry partners, and community organizations.
• Develop and implement public relations strategies to enhance the organization’s visibility and reputation.
• Organize and manage events, including press conferences, product launches, and community outreach programs.
• Develop strategies and related content for direct and digital marketing and advertising campaigns.
• Develop and oversee corporate social responsibility (CSR) initiatives to strengthen our community relations and corporate reputation.
• Develop crisis communication plans and lead responses to proactively manage public relations issues.

About You:

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• Minimum of 5-7 years of experience in communications, marketing, or public relations, with at least 2 years in a managerial role.
• Strong understanding of digital marketing, including social media, SEO & SEM, and content marketing.
• Excellent written and verbal communication skills.
• Proven ability to develop and implement strategic plans.
• Strong organizational and project management skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Proficiency in Microsoft Office Suite.
• Advanced knowledge of design software (Adobe InDesign, Illustrator, and Photoshop).
• Strong attention to detail, copywriting, design and verbal communication skills are required.
• Clearly demonstrating a history of working independently and well under pressure, plus an ability to multi-task and be creative within limited budgets and time constraints.
• Working knowledge of some or all of these tools: Go-to-Webinar, SurveyMonkey, Mailchimp and Salesforce is an asset.
• Experience in developing new websites and/or managing digital properties that resulted in increased engagement
• An ability to work independently and cooperatively in a team environment.
• Group Benefits, Life, P&C Insurance and/or Financial Services marketing experience will be an asset.

We Offer:

• Competitive Base Salary including annual bonus plan
• Generous Employer Paid Benefits Plan, including RSP matching and fitness credit
• Location is a combination of working from home and in our head office located in downtown Toronto

For more information about ARAG Canada please visit:We are an Equal Opportunity EmployerARAG Legal Solutions Inc. are proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, receipt of public assistance (in housing) and record of offences (in employment) as outlined by the Ontario Human Rights Code.ARAG Legal Solutions Inc. is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Any assessments and selection materials or processes used during the recruitment process will be available in an accessible format to applicants with disabilities, upon request. If contacted for an interview, please advise the Human Resources Director if you require disability-related accommodation.

Expected salary

Location

Toronto, ON

Job date

Sat, 20 Jul 2024 22:45:57 GMT

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