Communications Strategist and Writer

Employees – Non Union

Job Class
M&P – AAPS

Job Profile
AAPS Salaried – Data Companies, Degree B

Job Title
Communications Strategist and Author

Division
Communications & Occasions College of Training

Compensation Vary
$6,551.00 – $9,418.83 CAD Month-to-month

The Compensation Vary is the span between the minimal and most base wage for a place. The midpoint of the vary is roughly midway between the minimal and the utmost and represents an worker that possesses full job information, {qualifications} and expertise for the place. Within the regular course, staff will probably be employed, transferred or promoted between the minimal and midpoint of the wage vary for a job.

Posting Finish Date
November 28, 2023

Be aware: Functions will probably be accepted till 11:59 PM on the day previous to the Posting Finish Date above.

Job Finish Date

Job Abstract

UBC’s College of Training is without doubt one of the world’s main colleges of its form. The College of Training has served the worldwide schooling neighborhood by means of management in analysis, educating, and repair for greater than 60 years; together with the work of over 51,000 alumni in 66 international locations.

The Communications Strategist and Author is a crucial member of the College of Training’s communications workforce, which is remitted to reinforce the picture and status of the UBC College of Training and its initiatives, applications and analysis regionally, nationally and internationally. Beneath the management of Director of Communications and Occasions, the incumbent develops, implements and evaluates quite a lot of media, public relations and different communications methods, plans communications initiatives and their related budgets, and writes supplies for the College’s web sites, social media channels and different communications platforms. A main perform of the job is to inform the College of Training’s success tales to numerous audiences regionally, nationally, and internationally. The incumbent additionally participates within the planning, advertising and marketing and execution of occasions, in addition to offers communications assist for main initiatives (e.g., strategic plan) led by the Workplace of the Dean.

Organizational Standing

The incumbent experiences on to and receives strategic course from the Director of Communications and Occasions. The incumbent works with vast latitude and independence and maintains shut working relationships with all items inside the College of Training, in addition to with communicators, media relations employees, and different data service suppliers throughout campus. The incumbent collaborates intently with the College of Training’s unit-level communicators, the Improvement and Alumni Engagement workforce, the Workplace of Analysis in Training and different College of Training personnel on College-wide communications and media relations initiatives.

Work Carried out

The incumbent works intently with the Director of Communications and Occasions to develop strategic approaches to communications, outreach and media relations, together with creating and distributing content material, with a view to enhancing the College of Training’s status regionally, nationally and internationally. Important areas of duty embrace oversight of the College of Training’s web site, social media channels, publications, inside communications, model technique, media relations, and different communications initiatives.

Strategic instructions and planning for communications:

• Along side the Director of Communication and Occasions, leads annual planning of communications initiatives and initiatives, manages mission timelines and develops approaches to points administration, with the purpose of selling the College of Training at native, nationwide and worldwide ranges
• Offers strategic enter on the event of key messages, viewers identification, strategic approaches and analysis measures as related to present initiatives and job duties
• Might present points administration and disaster communication assist, as required

Writing:

• Independently conducts analysis, collects information and opinions data from varied sources to put in writing or edit quite a lot of communications supplies, together with in-depth analysis profiles, social media content material, experiences, articles, speeches and shows to advertise College of Training success tales and supply key updates
• Demonstrates deep understanding of the College of Training’s areas of excellence and the power to convey complicated educational theories and findings into compelling communications to the media and different audiences

Strategic administration of net and social media channels:

• Works intently with Workplace of the Dean communications employees on the continuing strategic administration of the College’s web site, together with coordinating content material era, creating digital design by way of InDesign and Photoshop and graphic requirements, facilitating clever navigation and viewers engagement, in addition to implementation of adjustments, together with writing content material, net programming by way of WordPress HTML and CSS, re-structuring sections, adjusting menus and many others.
• Manages social media accounts, creating content material and overseeing content material creation, monitoring, and strategic growth of present and new communications channels
• Generates ongoing editorial content material for College communications autos, together with, however not restricted to: College web site, annual and neighborhood experiences, digital newsletters, researcher profiles, media releases, digital signage and movies
• Ensures high quality, frequency and alignment with the College’s strategic objectives and key messages

Strategic relationships throughout UBC and past:

• Maintains collegial and productive working relationships with different items at UBC, together with UBC Media Relations and communicators in central items (e.g., VPRI, Workplace of the Provost), and with journalists working for radio, tv and the print media regionally, nationally and internationally to garner media consideration
• Might act as a key liaison between the College of Training and exterior organizations, similar to authorities, media, trade and the broader neighborhood on the whole for particular initiatives as assigned

Improvement and implementation of College-wide communications requirements:

• Along side the Director of Communications and Occasions, develops and refines College of Training-wide communications requirements which are introduced in a dynamic model information
• Establishes and maintains excessive requirements for aesthetic high quality and accuracy of College publications in print and digital media, and offers experience to all College items towards sustaining
• Offers steering to unit-level communicators on communications issues, together with content material and visible requirements, copywriting, editorial requirements and compliance with the College of Training model information and communications protocols

Strategic relationships with different College of Training items:

• Offers management on built-in communications planning and processes throughout the Workplace of the Dean, the Workplace of Analysis in Training, Improvement and Alumni Engagement, the Workplace of Indigenous Training and different items to make sure all communications are compliant with UBC and College of Training insurance policies, model tips, and communications protocols
• Offers communications assist and experience, together with writing and enhancing for Workplace of the Dean management and employees, as required (e.g., talking notes, bulletins, media quotes, content material for shows and annual experiences, and many others.)

Analysis profile and status administration:

• Leads the event and implementation of quite a lot of advertising and marketing and communications initiatives and initiatives to strengthen and improve the College of Training model and analysis profile regionally, nationally and internationally
• Works intently with communications colleagues throughout campus to advertise analysis and innovation tales and successes
• Plans and delivers on research-related communications initiatives, similar to truth sheets, analysis affect statements, media quotes, and many others.
• Collaborates with different UBC communicators to construct relationships and guarantee communication strategies and messaging are complementary and constant to offer most worth to the College of Training

Occasion planning:

• Along side the Director of Communication and Occasions, participates in occasion preparation and implementation, together with, however not restricted to: securing venues, caterers, photographers, videographers and different contractors; conducting visitor analysis and creating advertising and marketing lists; creating and publishing promotional supplies; coordinating stage, audio-visual and IT setup; coordinating day-of occasion setup, registration and occasion supply; conducting rehearsals and debriefs; and price range growth
• Works flexibly and collaboratively with colleagues and co-hosts to plan and execute elements which can embrace attending or main occasion planning conferences, and liaising with visiting friends (audio system) or stakeholders
• Consults on issues of protocol, together with members of Indigenous communities, authorities branches, and many others.
• Ensures that UBC insurance policies associated to occasion administration are adhered to

Penalties of Error/Influence of Choices

The incumbent requires a excessive diploma of maturity, autonomy, collegiality and independence. Errors in judgment or motion might negatively affect the status of the College of Training and the college at an area and worldwide degree. The incumbent workouts sound judgement and makes accountable choices in figuring out the content material of varied publications and the preparation of articles and information releases. Inappropriate or inaccurate content material and/or statements might critically have an effect on the picture and status of people or the College and the College as a complete.

Supervision Obtained

The incumbent experiences to the Director of Communications and Occasions. The incumbent works independently and consults the Director of Communications and Occasions concerning massive initiatives, and uncommon or complicated issues. Work undertaken requires the incumbent to take initiative to plan and full recurring assignments independently. Quite a lot of job duties require ongoing prioritization and collaboration with different workforce members. Deviations from practices, finalization of budgets, and delicate issues are referred to the Director of Communications and Occasions. Work is topic to approval by the Director of Communications and Occasions, and periodic formal opinions. The incumbent’s duties are ruled by broad directions and insurance policies, involving continuously altering situations and priorities.

Supervision Given

Might oversee the work of the Communications Coordinator, Work Study college students, different scholar staff, non permanent employees and contractors of the Communications and Occasions workforce within the Workplace of the Dean.

Working Situations

Works in an workplace surroundings. Occasional night and weekend hours are anticipated with a purpose to attend work-related features, together with native off-campus features.

Minimal {Qualifications}

Undergraduate diploma in a related self-discipline. Minimal 5 years of associated expertise, or the equal mixture of schooling and expertise.

Most popular {Qualifications}

An undergraduate diploma in journalism, communications, advertising and marketing, or public relations with a minimal of 5 years of writing, journalism or communications writing expertise is required. Graphic design (i.e. InDesign, Photoshop) expertise strongly most well-liked. Net programming (i.e., WordPress, HTML, CSS) expertise and occasion planning expertise are thought-about asset.

• Demonstrated expertise creating and implementing media relations methods to satisfy the wants of a various set of stakeholders
• Demonstrated expertise gathering and drafting reader-worthy content material in complicated environments, ideally in a public sector or post-secondary setting
• Means to assimilate supplies from all kinds of sources and assemble them in a coherent style
• Superior communications writing, enhancing and proofreading expertise
• Efficient oral communication and interpersonal expertise
• Means to train confidentiality, tact and discretion in coping with all ranges of administration and exterior stakeholders­
• Means to work nicely with others, reveal efficient intercultural communication expertise and sensitivities, and deal professionally and diplomatically with others always
• Accuracy and a spotlight to element
• Means to take applicable initiative, prioritize and work successfully beneath strain and meet the deadlines and calls for of a high-profile workplace
• Means to successfully resolve shopper complaints in a peaceful method and train sound judgment