Consultant (6 months – home based). Music Industry Specialist, Purpose Marketing and Brand Building Marketing, PFP

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, Hope 

The UNICEF Private Sector Fundraising and Partnerships (PSFP) section within Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. The Marketing and Brand Building Section within PSFP lead the global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences.  

Work Assignment Overview:

Working with UNICEF teams across PFP and National Committees, offer recommendations on how UNICEF should market itself to the music industry.

Develop materials for UNICEF fundraisers and marketeers, to build capacity and make them confident to engage with the music industry. Enable fundraisers and marketeers to have a better understanding of ‘what do they care most about/motivations’, ‘what are effective channels/ways to reach them’.

Working with the PFP marketing specialist and the relevant National Committee fundraisers, facilitate, and pitch, using contacts in the music industry.

Deliverables:

Deliverable 1 by 30 June 2024: Estimated quantity: one (1) landscape analysis on the music industry globally and in the pilot markets (USA, UK, Sweden, Spain, and Brazil), including one 1 global market potential analysis and two (2) pilot market analyses, with a minimum of five (5) key, actionable recommendations.

Deliverable 2 by 15 August 2024: Estimated quantity: four (4) interviews with each of the pilot markets, one (1) comprehensive FAQ on the music industry, and identify how music industry differs in each pilot market, five (5) to ten (10) personas/profiles of the most common actors in the music industry ecosystem that are involved in music rights (i.e.: musicians, record labels, music publishers).

Deliverable 3 by 31 October 2024:  Estimated introductions to UNICEF fundraisers: twenty (20), estimated pitch meetings: thirty (30) with accompanying written summary/debrief of each meeting.

To qualify as an advocate for every child you will have… 

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

 To view our competency framework, please visit  here. 

 Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.