Marketing Executive

Introduction

Wild Ken Hill is a pioneering sustainable farming & nature restoration mission on the
Norfolk coast. We use rewilding, regenerative farming, and conventional conservation methods
to combat local weather change, restore biodiversity, and interact individuals with nature. 

Wild Ken Hill was based in 2019 and shortly a powerful public curiosity within the mission
grew. Wild Ken Hill has featured in a wide range of nationwide and native press, magazines, radio,
and information programmes. Maybe most notably the UK’s flagship nature sequence – BBC’s The Watches –
used Wild Ken Hill as its anchor web site for six programmes, masking 12 weeks of tv between
Could 2022 and January 2023. Throughout these programmes, dwell and recorded footage of Wild Ken Hill,
its wildlife, and its mission had been broadcast to thousands and thousands of viewers, bringing phrases like
“rewilding” and “regenerative farming” to mass audiences. Little doubt associated to this protection,
our social media following has subsequently grown shortly for a small enterprise on this sector,
with round ~45k whole followers throughout totally different platforms.

Along with the Guided Excursions and Workshops (see web site) that Wild Ken Hill already
runs, the mission is planning to launch a brand new campsite in Spring 2025, and additional day-time
leisure choices within the following years. With the help of a part-time Advertising
contractor, we have now made progress in the direction of having the methods, partnerships, processes, and
techniques in place required to drive guests to those choices. The Advertising Government will
lead on finishing this course of by taking total duty for the advertising and marketing
operate. 

Job Description

The Advertising Government would take total duty for the advertising and marketing operate at
Wild Ken Hill. They might report back to the Founder and would additionally obtain steering from our
advertising and marketing advisor.

The Advertising Government can be a assured, enthusiastic, and well-rounded particular person
skilled looking for to take up a full time position. 

The Advertising Government would want to have the ability to each carry out day-to-day advertising and marketing
duties, in addition to assume strategically and long-term about wider advertising and marketing priorities. 

Required Abilities & Experiences

• A 2:1 Undergraduate diploma, ideally in a related vocational diploma
• A minimal of 2-3 years’ expertise in a advertising and marketing position
• Capacity to take initiative, prioritise properly between duties, and make good day-to-day
  choices
• Sturdy interpersonal expertise, together with the flexibility to adapt your work fashion
  in line with the requirements of specific collaborations and partnerships
• A robust work ethic
• A spread of primary advertising and marketing expertise, reminiscent of advertising and marketing planning, content material creation,
  copywriting, information analytics and film enhancing are useful . Notice {that a} breadth of
  primary expertise is extra essential than depth of talent in a selected specialism. 
• Snug throughout MS Workplace and related software program and net apps (GA,
  Mailchimp
• (Fascinating) Expertise in any of the next sectors: leisure and tourism,
  conservation, farming

Duties

• Possession and implementation of the Wild Ken Hill advertising and marketing technique,
  together with:
  • Refine the present total technique and construct methods for brand spanking new,
    particular person services as they’re launched
  • Design and lead particular advertising and marketing campaigns and activations 
  • Deal with driving customer numbers to Wild Ken Hill’s present (guided excursions)
    and future (lodging, customer attraction) nature-based tourism
    choices
  • Personal the Wild Ken Hill model, together with main a scheduled re-brand in Q3
    2024.
  • Report back to the Founder on agreed advertising and marketing KPIs.
• Efficient administration of third occasion companies and contractors, together with:
  • Third occasion web site and internet hosting company 
  • Third occasion search engine optimization & digital marketing campaign company
  • Different third events used on a project-by-project foundation, e.g.,
    videographers, illustrators, photographers
• Lead high-quality collaborations with different Wild Ken Hill group members,
  together with:
  • Producing short-form video, written items and different content material to leverage in
    campaigns by way of working with the in-house Farming & Conservation
    group 
  • Working with the in-house Social Media & PR supervisor to create
    efficient, on-brand SM campaigns 
• Managing Wild Ken Hill CRM actions, designing e-mail campaigns, and performing
  information evaluation on viewers and buyer segments
  • Handle each ongoing campaigns and automatic flows
  • Analyse audiences and create segmentation for use for tailor-made
    campaigns
  • Establish development alternatives for brand spanking new and current audiences by way of
    CRM
• Constructing relationships with exterior companions, journalists, and different
  stakeholders
• Producing written and illustrated content material as required for the above
  obligations

Employment particulars

• £30-40k p.a. topic to candidates stage of expertise
• Full time
• Hybrid location, with 2 days per week minimal in our Norfolk workplace (Postcode: PE31
  7PQ)
• Anticipated begin date seventeenth June

Learn how to Apply

If you’re within the position, please submit a CV and a short masking letter (1
web page max) answering the questions 1) why you want to the position, and a pair of) why you’ll be a
good match for the position to [email protected] earlier than 11:59pm on Monday sixth Could.